Шта је заједничко између Тајванског туристичког завода и метроа Мумбаија?

Шта је заједничко између Тајванског туристичког завода и метроа Мумбаија?
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The Taiwan Tourism Bureau (TTB) is the organization responsible for the administration of domestic and international tourism policy making, execution and development in Тајван.

The Taiwan Tourism Bureau  has partnered with the мумбаи Metro, a rapid transit system serving the city of мумбаи, and the wider metropolitan region, to expand awareness of Тајван as a destination and promote tourism. Dr. Trust Lin, Director, Taiwan Tourism Bureau, Singapore Office, flagged off the train wrapped in colourful campaign images, on its maiden journey from the Versova Metro Station.

Featuring photos of popular web-series stars, Sumeet Vyas   Сапна Пабби on vacation in Тајван, the vibrant imagery highlights the great variety of holiday experiences offered by Тајван, ‘The Heart of Азија‘, as well as its rich history and scenic beauty. Sumeet Vyas’s role in English Vinglish was loved by the Taiwanese audience and English Vinglish holds a box office record of being the 2nd highest grossing Bollywood movie in Тајван. He will be seen next with Kubra Sait in REJCTX, a ZEE5 Original. This special мумбаи Metro train will run from 1st August for a month, also in conjunction with Индиа'сIndependence Day.There will be a Taiwan Train for every 7 trains that stop by each station, reaching out to Mumbai Commuters at a high frequency.

This campaign is part of TTB’s continued efforts to raise awareness among Indian travellers and increase the number of Indian visitors to Тајван. Underscoring the importance of Индија as a tourist market, over the past year, TTB has increased its marketing budget for Индија by six-fold, taking it to 1.2 милиона УСД annually. Additionally, Indian nationals who hold a residency or valid visa for Сједињене ДржавеКанада, the Schengen states, the Велика БританијаЈапанЈужна КорејаНови Зеланд or Аустралија are now entitled to a free Тајван visa, which can easily be applied for online.

TTB, together with Cathay Pacific and Singapore Airlines, are also offering some special fares and transit offers for travelers to Тајван. Cathay Pacific is offering special return all-inclusive air fares to Тајпеј од бангалоре at RS. 33,802, цхеннаи at RS 30,817, Њу Делхи at RS 36,600, колката у 30,222 и Хајдерабад at RS. 36,500 (terms and conditions apply), while Singapore Airlines has offers for transit visitors to Тајван who fly through Сингапур like airport vouchers and free city tours (terms and conditions apply).

The Indian market is one of the fastest growing markets in the world and Indian travellers are amongst the world’s highest spenders. In the first half of the year 2019, there was a 6.8% increase of Indian visitors to Тајван. TTB has listed Индија as one of the focus countries for its New Southbound Policy targeting South and Југоисточна Азија and have allocated significant budgets of more than 1 милиона УСД to attract tourists from Индија.

Aiming at a goal to establish Тајван as a year-round destination of choice with top of mind recall for Indian travelers, TTB has planned a host of marketing activities to help grow the share of the Indian travel segment to Taiwan.  A ‘2 20:20’ strategy was put in place last year to grow the Indian traveller segment by 20 per cent by the year 2020. The aggressive outreach strategy includes road shows and tie ups with Indian media companies, such as multiplex chain INOX Leisure Limited, to film and shoot a television series in Тајван. A series of television commercials will also be rolled out in the coming months. The campaign will promote Тајван as a multifaceted destination while also enhancing specialised segments, such as golf clubs and cruises to drive the top 2 per cent of the Indian market.

Док је разговарао о маркетиншким иницијативама, др Труст Лин, директор Тајванског туристичког завода, канцеларија у Сингапуру, рекао је, “We want our Indian friends to recognize Тајвански беаути. Тајван is an untapped territory with umpteen opportunities for travellers to explore and has witnessed an exponential growth of Indian tourists lately. With its close proximity toИндија, it is an ideal getaway for the Indian traveller with great options for adventure, MICE (Meetings, Incentives, Conferences, Events), family fun, golf, romance and wellness.”

Раније ове године, Sumeet Vyas also planned a much-awaited honeymoon with his wife Ekta Kaul до Тајван. The beauty and historic significance of this island enticed the couple where they explored the local culture, food and the picturesque surroundings in Тајван.

Also present at the launch were guests and dignitaries from Taipei Economic and Cultural Center in Индија (TECC) and Taiwan External Trade Development Council (TAITRA).

Да бисте прочитали још вести о посети Индији ovde.

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Аватар Дмитра Макарова

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