Висит Царлсбад најављује нову кампању бренда дестинације

Today, Visit Carlsbad, the destination marketing organization for Carlsbad, California, debuts a new brand for the coastal resort destination.

The new logo pays homage to Carlsbad’s physical and attitudinal attributes and its unique coastal location and experiences are epitomized in the new destination logo that features a wave curl, recognizing the importance of the coast; a sunbeam yellow that speaks to the amazing weather that creates the backdrop for every Carlsbad adventure; and the three stripes, which represent the iconic flower fields that bloom in spring. With the launch of the new brand, Visit Carlsbad invites people to come unwind, play, grow, eat, drink, explore, and most importantly stay, in Carlsbad this Fall and Spring.  

“When you’re in Carlsbad, simply put … it’s all good. There’s a vibe here that provides a freedom to enjoy the day how you see fit. It’s a story we wanted to share—to invite people to come get a piece of the good life in Carlsbad,” says Kim Sidoriak, President & CEO of Visit Carlsbad.   The “All Good” creative concept was developed in close consultation with Visit Carlsbad, 62Above

and local travel industry stakeholders, and invites travelers to visit Carlsbad to explore the attributes that make the destination so approachable, giving them permission to really unwind, connect, and do things their own way, because in Carlsbad… it’s all good.  

Sidoriak adds, “One of our strategic areas of focus for Visit Carlsbad is to elevate the destination and the brand and we believe this is a major step toward repositioning Carlsbad as a vibrant and rejuvenating travel destination.” 

This campaign supports Visit Carlsbad’s goal of raising occupancy during the need periods in the destination, Fall and Spring.  

Campaign videos and images highlight recognized activities and sites like the unique lagoons, the blooming flower fields, the iconic beaches, and the multitude of adventures travelers can enjoy while visiting the destination, from LEGOLAND to the award-winning golf courses. 

Underpinning the brand launch is the new “Do Good. All Good.”  campaign developed by Visit Carlsbad in partnership with Agua Hedionda Lagoon Foundation to support the local community through volunteer tourism experiences this holiday season. The “Do Good. All Good” campaign, running through December 2022, invites travelers to volunteer and experience the Agua Hedionda Lagoon Foundation through bookable packages available at local hospitality businesses, including but not limited to The Cassara Carlsbad, Beach Terrace, and The Beach Genie. This campaign was designed to amplify the new “All Good” brand by providing visitors an opportunity to unwind, chill, and do something good while on vacation.